Why do fights happen?
Many small lives are lost in conflicts and natural disasters.
What does it take to make your wish to live freely come true?
This brand was born while we were facing such questions.
Freedom and disorder are different, and it is important to recognize minimum rules and differences.
I tried to convey those feelings through this character.
May your precious new family member have a blessed life.
Character Introduction
Lead to the future.
Leafu
Nice to meet you. I'm a baby panda and my name is Leafu.
The name comes from combining Lead (to connect) and Future (to future).
People say that even though I'm a panda, my left ear is like a bear's, and my face looks like the Japanese food "onigiri" (rice ball),
"It's okay for everyone to be different...it's about individuality," is what I answer.
If we can just accept each other, a more peaceful world will surely spread. Thank you.